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Why branding is so important

With strategies to fine-tune, employees to hire and that ever-growing stack of bills to pay, branding your new business may be pretty low on your list of priorities.  But should it be?  “By not paying attention to creating Read More.

What makes a good business logo?

Effective business logos come in all shapes and sizes, but the best of them share a few, key characteristics. Understanding these – and the reasons behind them – is essential as a designer, but can also be very Read More.

How to choose your brand colours – and why it’s so important

You’ve heard that first impressions count, right? A study by the University of Winnipeg in Canada found that most people develop their opinion of a brand or product within the first 90 seconds. But here Read More.