Concept Art _

Length of course: 1 Year
Resulting Qualification: Higher Certificate
The only limit is your imagination.

The entertainment design industry is vast and has many avenues to explore as a creative. Concept Art opens the door to any number of opportunities in this industry, including game design, film, animation and illustration. Whether you choose to specialise in one field, or work in all of the above, the Academy of Digital Arts will equip you with all the conceptual and technical skills you need to develop and visualise ideas for use in any industry.

During this one-year course, you’ll learn how to use traditional and digital media to visualise your ideas, and how to enrich those ideas through narrative and world building. You’ll test your skills by creating everything from creatures, characters and props to assets like weapons and vehicles, as well as environments, storyboards and highend illustrations. 

Career Opportunities_

Concept Artist /
Illustrator /
Game Graphics Developer /
Visual Effects Artist /
Comic Book Artist /
Visual Development Artist /
Industrial Designer /

Be Skilled.
Be Independent.
Be Agile.
Be Relevant.

Concept Art for Video Games /
Concept Art for the Film Industry /
Concept Art for the Animation Industry /
Standalone Illustration Work /
Comics and Graphic Novels /
Storyboards /
Your Own Intellectual Property /

Be Skilled.
Be Exceptional.
Be Creative.

What will you learn? _

Concept art is a form of illustration commonly used in the film, video game and animation industries to create, convey and flesh out the conceptual ideas that form the foundation of the final artwork.  

During this course, we’ll teach you the fundamentals of drawing, perspective, anatomy and digital painting, as well as basic photo manipulation and 3D software skills. You’ll learn to design and render objects ranging from simple to complex, characters, creatures and environments, as well as design for storyboarding and high-end illustrations. 

At the end of the year, you’ll get to specialise in one area of study for your final project and assemble an industry-ready portfolio showcasing your unique talents. 


Concept Art requires more than just the ability to imagine unique, evocative and purposeful ideas and imagery. It also requires the ability to communicate this imagery in a way that conveys the true depth of an idea. To help you achieve this, we’ll help you develop both your conceptual and technical skills, which include traditional skills in drawing, anatomy and perspective, as well as as well as your ability to use digital tools like digital painting and using 3D software.


There are many techniques concept artists use to visualise ideas from working with line art, developing from silhouettes or using 3D tools as a base. We’ll introduce you to these techniques and teach you various workflows to take a project from start to finish, while leveraging your core art skills to bring your imagination to life.


Concept art often leads into related areas of design, like working with sequential imagery in storyboards, creating standalone art like comics and illustrations, and more commonly specialisation. We’ll teach you how you can focus on your area of choice and how to apply your skills to imagine and develop artwork for use in bigger campaigns in game design, film and animation.

Industry Readiness

All Academy of Digital Arts courses are designed with industry-readiness as a primary focus. On graduating from our Concept Art Course, you’ll not only be familiar with the professional environment into which you’ll be heading, you’ll also have the skills, confidence, portfolio and industry contacts to dive into your new career, headfirst

Note: Upon completion of this course you will be awarded the Higher Certificate in Concept Art, NQF-level 5 (SAQA ID 112250, HEQSF-aligned, H/PR432/E005CAN, 120 Credits).

Student work_
Facts, Figures and FAQ.

What are the course requirements?
You must have a valid Matric certificate or NQF4 equivalent. You will also need to complete all the questions and creative pieces requested in the enrolment application form, as well as provide your personal portfolio.

What are the course fees?
The annual course fee for 2020 is R76 800, and includes a year licence for the Adobe Creative Suite.

Early Bird Price Special
Pay R65 000 if you apply before 30 June 2020. Save R11 800 on your 1 years’ tuition.

2020 Course Fee: R76 800

Various payment options are available, and detailed in the application form, along with our general admin fees.

Need advice and assistance with student loans or funding? We recommend Student Hero.

Do you offer Scholarships?
If you have the goods to shine, the “Distinguished Talent Scholarship” programme is for you. One scholarship is awarded to the candidate who most impresses us and shows initiative to achieve their full potential.

Do you offer Bursaries?
Should you require financial assistance, you can apply for a B-BBEE Bursary. Fill out the form provided and we’ll do our best to connect you with potential corporate sponsors.

Geographically Challenged?
If you are not able to join us on our physical campus, we offer the opportunity for you to be a part of our virtual classroom. The same qualification and learning experience, now online.

Meet your lecturers_
Head of Department - Concept Art Course
Andrew Avvakoumides

Head of Concept Art.
Andrew is a pioneer of concept art education as an academic field in South Africa.

Nix Baalbergen

Concept Art Lecturer.

Head of Department - Web Design & Development Course
Kerry Hugill

Concept Art Lecturer.
From design and illustration, to web and digital media, Kerry's career has spanned a wide range of creative fields and industries. These she brings together with a passion for understanding human nature and brand development.

Head of Department - Game & Interactive Media Development Course
Andrew Barclay

Concept Art Lecturer.

Be Skilled. Be Exceptional. Be Creative. Be Independent. Be Agile. Be Relevant. Belong.

Academy of Digital Arts - Higher Education in Creative Fields

Download the application form_

Thank you for your interest in our virtual Full Time courses! In order to access the application form, please provide us with a few details, and you’re on your way.

* These fields are required.

Download the application form_

Thank you for your interest in our courses! In order to access the application form, please provide us with a few details, and you’re on your way.

* These fields are required.

Download the scholarship application form_

Thank you for your interest in our courses! In order to access the application form, please provide us with a few details, and you’re on your way.

* These fields are required.

Register for open day_

We’d love to chat to you.
Next Open Day: 05 December 2020
Time: 10:00 for 10:30am
Location: Academy of Digital Arts, 186a Bree Street


Thank you for your interest in our Open Day!
Space is limited so don’t forget to book your spot! 
Presentations start at 10 am.