Faithful to Nature (www.ftn.co.za) recently launched The Artist’s Collection, an ongoing feel-good initiative where local artists collaborate with Faithful to Nature to produce premium, limited edition product ranges. Every product supports a different local charity, carefully selected by the artist herself/himself.
“I’m constantly being blown away by the local talent pool! When the opportunity at FtN came about to establish a platform for our customers to experience beautiful local art and to get to know local artists, all while supporting amazing charities, I grabbed it with both hands.”
New to The Artist’s Collection are Faithful Art Socks, designed by Elana Esterhuyse in collaboration with FEAT. Sock Co. 100% of the profit from the socks goes to The Zoe Project – meaning you’ll have the best socks and conscience in town.
“Even though the intention of The Artist’s Collection was never for my odd and personal doodles to become part of it when a last-minute need at the end of 2020 for sock designs appeared, the stars were certainly aligning.”
While this initiative is still in its toddler phase, Faithful to Nature will launch more products with more artists on an ongoing basis. The next product is launching in March (2021) already … Good chocolate wrapped in good art, just in time for Easter!